advertising Uncategorized

Why Advertising Is Important

Why is advertising important? Helps customers know what product or services exist within your business Let’s customers know your prices so they can make decisions Gives insight into the marketplace Creates awareness about your brand Informing the consumer Creating a need for products or services Informs, persuades, and reminds Increase sales and profits Advertising is […]

Growth Hacking

  • Growth Hacking Blog – Growth Hackers
  • Blog – Neil Patel
  • Quick Sprout
  • Marketing And Growth Hacking - Medium
  • Seth Godin's Blog on marketing, tribes and respect
  • Sujan Patel
  • Blog – Backlinko
  • The Appcues Blog
  • Sprout Social
  • All Things Data-Driven Marketing – CXL

Are you holding onto your customers? According to studies, the answer is probably “no.” Research fro

There are at least a billion websites out there, and half of those online businesses have admitted t

Entrepreneurship is rewarding – there’s no one to boss you around and you have flexible working hour

The entire concept and objective of digital marketing is to serve one specific purpose – to generate

Growing an online business is a complex process. Besides determination and persistence, the key ingr

Without customers, your business wouldn’t exist.  I guess it could… but you wouldn’t last long witho

Did you know Google Shopping listings are free for most merchants to use? Google has also dropped co

There is one decision in life that you simply cannot get wrong. And no, it’s not choosing the right

What would you do with ten extra hours a month? You’d probably work on growing your business, right?

If you own a business, you know word of mouth is vital to your success. A glowing review from a hand

It used to be that if you wanted to get a good business education, you had to learn it on your own o

Want to jump straight to the answer? The best website builder for most people is Wix. You want a web

Want to jump straight to the answer? The best free web hosts are Awardspace, Atspace, or Freehostia.

Want to jump straight to the answer? The best ecommerce platform for most people is definitely Wix.

Want to jump straight to the answer? The best way to create a website for most people is definitely

Paving the way to personal branding and authentic content through one-on-one curated knowledge.Illus

Photo by LinkedIn Sales Navigator on UnsplashMost people see it as an ideal place job-hunting (and g

The secret to making an impact with any marketing is to hit two simple criteria.Continue reading on

In light of the pandemic, how can small business owners get creative with their content and messagin

Five hundred years ago, doctors believed slicing a person’s arm open could cure disease. Cartographe

Do you try to persuade people of your point of view? Do you interact with customers? (Or patients, s

If made freely, a choice feels like the right thing at the time. But we realize it was a mistake lat

What an accurate and horrible term. It’s hard to imagine that most people would look forward to taki

Sometimes I talk about the education-industrial complex on this blog, rarely with kindness. I captur

Even though the harm may be the same, we’re much more likely to move on from an acknowledged acciden

In my life, I’ve raced a lot of cars and motorcycles. I’ve broken a lot of bones (18 to date). And I

Covid has hurt a lot of businesses. Mine are no different – our agency took a big hit. But one thing

The SaaS market has changed a lot in the last five years. In fact, it’s more than doubled in size. I

Most companies don’t talk to their customers. If you really think about it, that’s shocking. Your bu

If it seems like you can’t open an industry site without hearing about “customer success” these days

Today I’m going to show you 17 little-known ways to find GREAT content ideas. In fact, finding untap

We analyzed 1,801 Google user behavior sessions to better understand how people interact with modern

Today you’re going to see one of my favorite SEO strategies in action. (“Guestographics”) Specifical

This is a list of 17 advanced SEO strategies, techniques and tactics. In fact, these strategies have

Ready to grab some quality backlinks and boost your site’s Google ranking? Awesome! This post contai

Introducing the new Appcues <> HubSpot IntegrationToday, we are thrilled to release our new bi-directional Appcues HubSpot Integration to help you uni

Upselling prompts: 9 excellent examples from B2C, B2B, and SaaS companiesThe secret to increasing freemium conversion rates and expansion revenue? Contextual, timely, self-s

We categorized over 500 user onboarding experiences into 8 UI/UX patternsWe studied hundreds of user onboarding experiences and broke them down into 8 categories of user onb

Introducing the Appcues Product-Led Growth PlatformFriction is killing business growth—the change is undeniable and clear. Learn why we're doublin

How n2y delivered self-service support and reduced contact ratio by 400% with Appcuesn2y uses Appcues to make new product announcements, provide in-app guidance, and reduce the number o

Any social media manager will tell you part of the job is learning how to deal with and adapt to the

Why UX matters for marketers: 8 tips to improve your UXChances are you’ve heard that marketers need to create meaningful “experiences” for their customers.

How social listening benefits your organization at four levelsIt’s safe to say everyone on the internet has an opinion—and many are comfortable with thinking out

Before, during & after: 6 powerful tips to get the most out of a virtual eventEver experienced this? You attend an amazing conference. Maybe it’s a live, in-person event at a con

Twitch marketing: What it is and how brands can do it rightTrying to wrap your head around Twitch marketing? If so, you’ve got the right idea. Beyond the major

The Strategies & Tech Behind Hosting Successful Virtual SummitSome 85% of leaders and executives identify in-person events as critical for their company’s success

Reduce Your Server Response Time for Happy Users, Higher RankingsServer response time is often overlooked when it comes to improving page speed.  It can, however, im

Create an Offboarding Flow that Improves RetentionCustomer onboarding flows get all the love. Figuring out how to get more users to important mileston

How to Master Customer Value OptimizationWhat do Amazon’s Jeff Bezos and Costco’s Jim Sinegal from Costco have in common? They both have a hi

Facebook Messenger Marketing: Grow Your Ecommerce Audience (and Sales)If you’re not yet using Facebook Messenger to market your ecommerce business, you’re at a serious di

Marketing Automation & Research

  • Marketing
  • Marketo Marketing Blog – Best Practices and Thought Leadership
  • GetResponse Blog
  • Salesforce Pardot
  • "marketing automation" - Google News
  • Error
  • Error
  • Market Research Blog
  • Market Research Blog
  • Featured Blogs – Forrester
  • GreenBook
  • Mintel Groupsite
  • The BCC Research Blog
  • Error

Nowadays, it's critical you invest in a video marketing strategy to build brand awareness and e

In 2020, with conferences and events going virtual, a number of brands around the world have heavily

Social media is no longer an optional marketing channel -- it's a necessary one. But that doesn

Since coming into existence in 2010, Instagram has given brands the opportunity to engage with their

If you've been on the internet, chances are you've come across stark, simple websites or a

Any time we look to change the status quo, there will be roadblocks, hurdles, and growing pains. But

Adobe’s recent Experience Maker’s Live two-day online event was insightful, thoughtful, and informat

The Experience Makers Live virtual conference held by Adobe this summer was packed with interesting

When COVID-19 showed up and became a global pandemic, no one had a playbook – let alone the definiti

“The times they are a-changin’.” With more people working from home than ever before, in-person even

Worried that you might be missing the opportunities to make your brand human? Read this post to lear

Thinking about sending an email blast? Or maybe an email campaign? Not sure what the difference is?

It’s nearly time for Thanksgiving… Hopefully, most of us will be able to spend that time with those

Treat your business to holiday success with these Halloween Email tips & tricks – Halloween emai

Want to learn how to design email templates that get your audience clicking? Check out this email de

Businesses are running on Salesforce and looking for people with definitive Salesforce Marketing Clo

Pardot User Group meetings have always been a great way for marketers from all over the world to get

Monica Bowie, a Senior Marketing Manager at Salesforce and the Global President of BOLDforce, our em

As marketers continue reacting to COVID-19’s impact on in-person events, they’re ramping up efforts

In our sixth edition of the State of Marketing report, we’ve curated insights and trends from nearly

What is marketing automation and how is it being used?  Robotics and Automation News

Bridging The Gap With Through-Channel Marketing Automation  Chief Marketer

7 Vital Marketing Automation Workflows

How Nonprofits Can Increase Donations Through Marketing Automation  Business 2 Community

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Chronic lower back pain (CLBP) is the second leading cause of disability worldwide. The prevalence o

Explore the latest media headlines, press releases, and blog posts from our publishers and partners,

Market research companies have been releasing a slew of new and updated reports that assess the impa's partners and publishing divisions continue to release insightful market in

The COVID-19 pandemic has prompted the healthcare industry to expand its use of telemedicine — servi

Chronic lower back pain (CLBP) is the second leading cause of disability worldwide. The prevalence o

Explore the latest media headlines, press releases, and blog posts from our publishers and partners,

Market research companies have been releasing a slew of new and updated reports that assess the impa's partners and publishing divisions continue to release insightful market in

The COVID-19 pandemic has prompted the healthcare industry to expand its use of telemedicine — servi

This post was written with Senem Biyikli. Before the 2020 pandemic, design priorities at many organi

CMOs, you won't make it through the harsh economic conditions coming if you can't adjust y

Larry Ellison proves that customer acquisition cost (CAC) is no barrier in Oracle’s conquest to expa

Business leaders recognize that there is great value in retaining their best customers. Forrester’s

Apple’s “Time Flies” keynote will take place tomorrow, September 15, live from Apple Park: https://w

They have the bricks but will they get the clicks? Should Amazon be threatened by Walmart's new

Whether used for remote or in-person research, eye tracking is a must-use method of capturing powerf

from DIY to AI and reaching the emotional customer. What you need to remember from IIEX North Americ

We continue to learn about design thinking with 3 fun techniques for idea generation.

Are you being defensive about your brand management strategy?

COVID-19 has had a profound impact on consumer lifestyles, the global economy and every consumer mar

I can’t imagine there is anyone who has not been affected by the circumstances we find ourselves in

Football is the number one sport in America and is expected to maintain this position during the 202

Retail coffee market is set to grow by 4.9% in 2020. 46% of Gen Zs drink RTD coffee. During initial

The COVID-19 outbreak has resulted in a huge rise in health consciousness and people’s anxiety level

As BCC Research has been covering the Life Science industry for 50 years, we like to keep an eye out

Cancer is never a fun topic, and breast cancer specifically can be a tough conversation to have. As

As BCC Research has been covering the Environment and Sustainability industry for 50 years, we like

The month of September marks not only a return to school and regular work hours (of course both of t

The menace of infectious and non-infectious diseases creates the demand for different types of vacci

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