advertising Uncategorized

Why Advertising Is Important

Why is advertising important? Helps customers know what product or services exist within your business Let’s customers know your prices so they can make decisions Gives insight into the marketplace Creates awareness about your brand Informing the consumer Creating a need for products or services Informs, persuades, and reminds Increase sales and profits Advertising is […]

Growth Hacking

  • Growth Hacking Blog – Growth Hackers
  • Blog – Neil Patel
  • Quick Sprout
  • Marketing And Growth Hacking - Medium
  • Seth Godin's Blog on marketing, tribes and respect
  • Sujan Patel
  • Blog – Backlinko
  • The Appcues Blog
  • Sprout Social
  • All Things Data-Driven Marketing – CXL

The meaning of the word \”Brand\” has undergone a metamorphize in recent years. The importance of wh

Steve Morrison, a retail chain owner in Canada, became successful after almost five years of consist

Years ago, incorporating social responsibility into your brand meant writing a check to show your su

When it comes to successful money-making brand, it’s more about emotions and less about the products

Building a successful business can take time. After all, there are various aspects you need to execu

Case studies go beyond simple testimonials by providing real-life examples of how your brand satisfi

No doubt this is a hard time to grow a local business. Coronavirus has likely forced you to make big

Suddenly you notice that none of your social media activity seems to be showing up at all. It’s like

If you want your business to succeed, you’ll need to pay close attention to your brand strategy. And

Amazon reviews are a crucial part of customers’ decision-making process. Without the ability to touc

For small business owners, virtual office services offer all the advantages of renting office space

Want to jump straight to the answer? The best online payroll services for most businesses are defini

Want to jump straight in? Click here to learn how to start a blog today. Fact: The blog you’re readi

Want to jump straight to the answer? The best online legal service for most people is definitely Roc

Want my quick answer? BlogVault and BackupBuddy are the best WordPress backup plugins out there.  If

If you’re not converting your followers into leads and paying customers, you’re leaving morning on t

Around the world, brands and ad networks are facing an unprecedented time. They are all being presen

Paving the way to personal branding and authentic content through one-on-one curated knowledge.Illus

Photo by LinkedIn Sales Navigator on UnsplashMost people see it as an ideal place job-hunting (and g

The secret to making an impact with any marketing is to hit two simple criteria.Continue reading on

It’s entirely possible to believe that your ideas come from the muse, and your job is to simply ampl

Google is not your friend, it’s a tool. It’s been 2,702 days since they shut down Google Reader and

The Ngram tracks words used in books over the last 200 years. Here’s what a million authors and a bi

I have a little wooden plaque with those three words on it. And of course, the answer is often “yes.

This is the Inuit word for “sitting together in the darkness, quietly, waiting for something creativ

A lot of people dream of owning their own business and being their own boss. Well, at one point I wa

You made it! Whether you have thousands of subscribers paying a small monthly fee, or a handful of b

Reaching $1 million in annual recurring revenue (ARR) is a big target for a lot of small businesses.

There’s no silver bullet to growing a business. The actions you need to take are massively dependent

Content couldn’t be more important than it is now. In fact, content marketing generates over three t

I’m SUPER excited to announce the brand new Digital Marketing Templates Library. What is it? It’s a

The post Landing Pages: The Definitive Guide appeared first on Backlinko.

Today you’re going to see one of my favorite SEO strategies in action. (“Guestographics”) Specifical

The post SEO Copywriting: The Definitive Guide appeared first on Backlinko.

Ready to grab some quality backlinks and boost your site’s Google ranking? Awesome! This post contai

Choosing the right user onboarding UX patternShould you choose an annotated, embedded, or dedicated UX pattern for your user onboarding experienc

The 15-minute guide to growth marketingInterest in growth marketing is at an all-time high. We put together an essential guide to growth ma

SaaS user onboarding: How today's top SaaS companies onboard and retain usersUser onboarding is a crucial part of product success for any SaaS company. Here's how Asana, No

Product positioning: Definition, components, and examplesWhen competition can be overwhelming, the right positioning can be enough to make prospects sit up,

What kind of product roadmap is right for your team? There are thousands of product roadmaps examples and templates out there. How do you choose the best

Think big, shop small: How to rev up your small business holiday marketing strategyThe events of 2020 have been far from kind to small businesses, with some reports estimating 25-36%

Like everything in 2020, the best Black Friday social media campaigns look different this yearFor many, holidays bring out traditions. Halloween? Getting all dressed up for the company party. Bu

As a provider of B2B software, Sprout’s frontline teams often get asked the question: what integrati

Hello from the outside: Exploring the great outdoors while staying close-to-homeWhen we kicked off the new decade, people embraced resolutions to travel, exercise and more, just as

“Believe in something. Even if it means sacrificing everything.” Nike and Colin Kaepernick said that

GA4 Is Here: Here’s What You Need to KnowGoogle Analytics 4 (GA4) officially launched in October 2020. Google’s update has left marketers and

How Codecademy Saw 5X Growth with Strategic TestingCodecademy started out in 2011 as one of the first free products that taught people to code.  Since

Lies, Damned Lies, and (Some) Marketing StatisticsOne of the most challenging parts of producing high-quality content is finding and sourcing accurate

Create a “Content Playground” that’s Fun for Buyers (and Lucrative for You)I recently faced a familiar scenario: My team wanted to buy a new SaaS tool, so my boss asked me how

How to Craft (Or Pivot) Your Agency Value PropositionBack in 2016, I read a book called Sprint by Jake Knapp, founder of Google Ventures. Knapp talks abo

Marketing Automation & Research

  • Marketing
  • Marketo Marketing Blog – Best Practices and Thought Leadership
  • GetResponse Blog
  • Salesforce Pardot
  • "marketing automation" - Google News
  • Error
  • SharpSpring
  • Market Research Blog
  • Market Research Blog
  • Featured Blogs – Forrester
  • GreenBook
  • Mintel Groupsite
  • The BCC Research Blog
  • Counterpoint Research

In 2020, B2C businesses all over the world pivoted their strategies as consumers dealt with the COVI

Traffic matters. The more traffic your website generates, the greater your chances of capturing visi

All humans — including your customers — are emotional creatures.

HubSpot was founded during a time when people were under constant attack from aggressive outbound ma

Buyers don't think like marketers or salespeople. Anyone who works in these departments can adm

Do you want happy customers?  Of course, you do. No business wants unhappy customers. But how do you

Implementing a foundation program library inside of your Marketo Engage application is one feat. Imp

Everyone is going to have their own story to tell when we reflect on the start of 2020. As marketers

ABC news reporter Will Reeve appeared on Good Morning America sans pants – not realizing the audienc

Marketing has changed.  And so have the people doing it. The breed of new marketers is under 40, suc

Calmly capture more customers with super Cyber Monday emails – with expert insights, real-world best

Whether you’re running a small business website, an ecommerce shop, or a blog, email marketing is a

Want to market smarter and sell faster? Learn how GetResponse Max and Microsoft Dynamics integration

This article is about a sales funnel – a marketing model that helps you plan and keep track of your

Ah, holidays – the time of year all ecommerce businesses are impatiently waiting for. Their long, me

It’s an exciting time to be a marketer, but it’s also more complicated than ever before. There are m

It’s been a few years since account-based marketing (ABM) joined the ranks of top marketing strategi

Talk to any B2B marketer about the pain points of their jobs, and you’ll likely hear a common refrai

This post is written by Daniel Englebretson. Daniel is a Salesforce Trailblazer and co-founder and V

Small and medium-sized businesses (SMBs) face many challenges as they grow. And in our all-digital,

Applied launches industry-first marketing automation tool  Insurance Business

YFM invests in marketing automation platform  Private Equity Wire

Marketing automation platform Klaviyo scores $200M Series C on $4.15B valuation  TechCrunch

ResponseCRM Announces Innovative Split URL Testing Capabilities  MarTech Series

4 Tips to Improve Marketing Automation, Close More Deals  Yahoo Finance

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Outbound marketing is interruptive and pushes itself out to the audience, whether they want it or no

Contrary to popular belief, demand generation and lead generation aren’t the same! In fact, they’re

The new SharpSpring Agency Acceleration Series features a curated lineup of some of the top influenc

Competition among businesses grows more fiercely each year, and with new trends and advanced technol

The new SharpSpring Agency Acceleration Series features an amazing curated lineup of the top influen

Covid-19 can’t cancel Thanksgiving 2020, but it sure can shrink it. Banning large gatherings and the

This week, our market research appeared in the Wall Street Journal, Forbes, MSN, The Dallas Morning

There are millions of households in America with low incomes and poor credit that find dealing with

This past week, our market research was cited by the U.S. Chamber of Commerce, MSN, Yahoo! Finance,

The Coronavirus epidemic of 2020 altered the employment landscape dramatically. Large numbers of out

Covid-19 can’t cancel Thanksgiving 2020, but it sure can shrink it. Banning large gatherings and the

This week, our market research appeared in the Wall Street Journal, Forbes, MSN, The Dallas Morning

There are millions of households in America with low incomes and poor credit that find dealing with

This past week, our market research was cited by the U.S. Chamber of Commerce, MSN, Yahoo! Finance,

The Coronavirus epidemic of 2020 altered the employment landscape dramatically. Large numbers of out

Consumer marketing leaders have a tall order every holiday season: to drive 30% of their firm’s annu

Looking ahead to 2021, sales leaders mush shift from adapting to the “new normal” to proactively pla

B2B marketing leaders should continue to expect the unexpected and embrace change as a constant. The

Whether you are a producer of enterprise technology or a consumer of it, if you have sent an email,

We’ve seen technology shift the wealth management landscape for years. The global pandemic accelerat

There are three questions you need to ask yourself before you start creating content.

Get an inside look at Shapiro + Raj, Dovetail, and Voccii's optimized workflows.

Here are some must-read tips to help you with good survey design, even if a template isn't avai

As we look ahead to 2021, the experiences of this past year give me hope for better times and new op

Towards Utility Chic: Embracing Health-Tech in the Bathroom.

As brands and consumers prepare for a holiday season unlike any other, US-based Trends Analyst Diana

Total UK consumer spending is expected to fall by a staggering £183.6 billion (14.9%)  this year due

Introducing a new series from Mintel that brings new food and drink product innovation and expert an

Comperemedia Director of Insights – Telecom, Emily Groch and Mintel Senior Gaming Analyst John Poelk

The first lockdown led to an unprecedented shift in consumer behaviour. Partly through choice, and p

Last week, the world witnessed major developments in the progress of COVID-19 vaccines (factoid: Pfi

We produce a lot of market research every month. And we get that your needs, schedule and budget don

November is recognized as National Entrepreneurship Month. At BCC, we love entrepreneurs because the

If you read our blog or follow us on social media (here, here and here), you know how much we love t

For many colleges and universities, the Fall 2020 semester has been truncated. That means finals wee

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