I will layout a disclaimer. I worked for The Huntsville Item & The Houston Chronicle. My first jobs out of college were Leasing & Marketing Manager for an apartment complex, Print consultant for The Huntsville Item, and Print & Digital Media consultant for The Houston Chronicle.
Print has it’s place in every advertising channel mix. You can easily reach older demographics through print, and people still subscribe to newspaper.
Newspaper companies are starting to die out, however it’s because they failed to innovate and prices are too high for advertisers to justify the cost with lower pricing availability from digital marketing.
Print is perfect because it is tangible, and people are not disrupted by ads in the newspaper they expect it.
They can set the paper down and your advertisement stays. Their attention span is higher & visibility is greater with print.
Flyers are easy to share, handout, and reach a mass amount of audiences. Direct mail requires the prospect to touch your advertisement.
Print advertisement will survive, our usage may become lower. However, it is still highly effective.