advertising

Who Regulates The Advertising Industry In The United States?

The regulation of advertising is through the Federal Trade Commission, follow by the Federal Trade Commission Act of 1914.

The Federal Trade Commission regulates advertising, marketing, consumer credit practices, and also prevents antitrust agreements and other unfair practices as reported by Britannica.com.

The division of advertising practices protects consumers from unfair or deceptive advertising and marketing practices that raise health and safety concerns, as well as those that cause economic injury.

The division enforcement priorities include

  • Combating deceptive advertising of fraudulent cure-all claims for dietary supplements and weight loss products
  • Monitoring and stopping deceptive internet marketing practices that develop in response to public health issues
  • Monitoring and reporting on the advertising of food to children, including the impact of practices by food companies and the media on childhood obesity
  • Monitoring and reporting on industry practices regarding the marketing of violent movies, music, and electronic games to children
  • Monitoring and reporting on alcohol and tobacco marketing practices

Consumer Protection initiatives:

  • Working with the Food and Drug administration to combat fraudulent products on the internet through joint warning letters
  • Participating on the interagency coordinating committee to prevent underage drinking
  • Convening workshops with other government agencies in other countries to combat the cross-border marketing of fraudulent and potentially harmful health products
  • Reviewing referrals for non-participation o non-compliance or non-compliance from self-regulatory groups

Visit https://www.ftc.gov/about-fc/bureaus-offices/bureau-consumer-protection/our-divisions/division-advertising-practices for more information! Very informative to stay up-to-date on the consumer end and business end.

Damian Sullivan
Damian Sullivan CEO & Founder of Digital Marketing Hack The Woodlands, Tx Digital Marketing Consultant
http://digitalmarketinghack.com

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