Where Does Advertising Expense Go On Income Statement & Balance Sheet?

If you need help please consult with a tax professional or CPA. As defined by accountingcoach.com – “Advertising expense is the income statement account which reports the dollar amount of ads run during the period shown in the income statement.”

On the balance sheet as defined by Investopedia.com – “Advertising cost are sometimes recorded as a prepaid expense on the balance sheet and then moved to the income statement when sales that are directly related to those cost come in.

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