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Preparing For A Marketing Strategy – Audience Focus

Current Situation The fundamentals of business & marketing ring true. When preparing your marketing strategy, look at your current situation. This involves asking yourself deep question such as: Is my current marketing strategy producing me the results I want? In

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Understanding Our Target Market – Using Accounting

Identifying our target market comes from trial & error and reviewing our current customers. As a digital marketing consultant, I feel better when I break this approach down in a much simpler way. Target Market Age Breakdown: 18-25 26-35 36-45

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Creating A Winning Marketing Client Atmosphere

Creating  A Winning Business Atmosphere Helping a client win delivers endorphins that are unmatched when marketing. You spend time listening, collaborating, and transferring ideas together to create a central idea. I strive to create an atmosphere in where everyone wins,

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9 Simple Skills You Must Have As A Digital Marketing Consultant – Life of a Digital Marketing Consulting #3

Adaptability Industries change, business procedures change, economy changes, people change their mind. The list goes on. What you do during these times, and how you pivot, and maneuver through the turmoil will make sure your business stays alive. New conditions

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Digital Marketing Consultant Consulting As A Career – Life Of A Digital Marketer #2

The Hard Truth of Digital Marketing Consulting I love digital marketing, and consulting. Combining the two was an icing on the cake. I have learned good days from bad days, great days to excellent days. Also learned the problems of

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Receiving Payment For Your Services – Life of A Digital Marketing Consultant #1

Why Receiving Monthly Payments Is Important Operating a small business requires you to receive payment for your services or products. As a digital marketing consultant your payment is attached to your time, expertise, and marketing channels you invest in. An

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How Local Search Is Dominating Consumer’s Buying Habits

What’s Happening? Local searches are dominating our consumer’s behavior & actions, and we need to strategize on how to capture that market share & convert prospects. The Data Supporting Think With Google, an interesting twist on how people are using

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Do You Know What The Average Monthly Spend is On SEO?

Did You Know $5000 is the average spent monthly on Search Engine Optimization? According to Search Engine Journal, $5000 is the average being spent on SEO by major corporations a month! This equates to $60,000 a year. What does this

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How I How Helped My Physical Therapy Client

My Main Message The beautiful part of my job is helping clients see the potential of digital marketing, optimizing their ads within the channel, and shifting correctly with industry, and geographic changes. Within the next month of September, the Physical

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Small Business Owner Psychology Towards Marketing

As a consultant of digital media and print one of my favorite questions to ask is what is your current marketing strategy, and is it providing you the results you intended? This questions normally causes a 3-5 second pause as

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What’s Your Simple Lead Generation Blueprint

Main Message A marketing plan dives deep into different functions so as economy, market research, competitors, pricing, etc.  Creating a lead generation plan helps you create a process that generates leads, and improves on your probability of closing more sales.

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External Analysis Requires Answers to Powerful Questions

Think of business as a combination of art & war. Preparation of strategy requires critical thinking, extensive research, foreplanning of potential problems, and execution. Creating a strategy requires diverse ideology & knowledge of trends from those who are closest to

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Vision, Mission, and Core Values – How well does your business stand?

Strategic Planning Fundamentals for Small Business By Gary May Growing big requires you to start small. Laserpoint focus & attention to detail grows a small seed into a 100 ft tree that stands the test of time. Exploring what you

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SEO is just like a poker hand

52 Cards To A Deck There are 52 cards in a standard deck. Think of the deck as a Google Search Engine. 5 Cards To A Hand Think of the hand as the top searches from the 52 card deck,

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Why Advertising Is Important

Why is advertising important? Helps customers know what product or services exist within your business Let’s customers know your prices so they can make decisions Gives insight into the marketplace Creates awareness about your brand Informing the consumer Creating a

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How To Connect With Your Customers

Connecting With Our Customers Is Key The longevity of a business is contingent upon servicing & retaining current customers, and acquiring new customers. A simple formula, however companies stem away from the formula. This formula protects your cash flow, protects

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Digital Marketing Thoughts On Memorial Day

A majority of my clients (90%) are those who have trusted me to help them develop leads & brand awareness through a variety of digital marketing channels. As I relax on Memorial Day and visit our local state park my

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How do you find your niche for content?

As I venture climbing mountains in Colorado as my girlfriend’s and I friend graduates from the University of Denver with her Law Degree it led me to contemplation. As I talk and communicate the power of digital marketing and how

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Upcoming Project For You

Frequently Asked Questions We are beginning to answer the questions asked about digital marketing and the topics that hover underneath the Digital Marketing Umbrella. Weekly Digital Marketing News Blogs We would like to implement weekly digital marketing blogs covering marketing

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Change of Direction

Main Message Thank you past visitors and welcome to new ones. We are headed towards a new direction, and we believe it’s best to ensure you with snippets of education that helps you become a better digital marketer. My goal

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The Life of a Digital Marketer

Stress We get paid on how much pressure we can handle & what results we bring our clients or company. Between onboarding calls, client calls, company calls, and strategy, it is nothing short than stress. Happiness Amongst the stress, when

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Being Honest As A Consultant

Consultants are known to showcase their intelligence and allow others to make progress based on their recommendations. One fault of a consultant is that we are humans and humans make errors. What to do when you come across an error

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Delay of Game By Business Owners

The hardest part of the transition from a business owner to a new marketing strategy is the delay of game. If you are interested and truly believe the product would work then comes time for commitment. As consultants and as

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Digital Marketing Consulting for Small Businesses

The beauty of digital marketing and the targeted abilities we have to reach your customers could be the missing piece to your business success. Our job as your digital marketing or digital media consultant is to make sure you receive

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Who Regulates The Advertising Industry In The United States?

The regulation of advertising is through the Federal Trade Commission, follow by the Federal Trade Commission Act of 1914. The Federal Trade Commission regulates advertising, marketing, consumer credit practices, and also prevents antitrust agreements and other unfair practices as reported

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Where To Advertise Online?

Advertise where your ideal customers attention is at. Advertise where your prospects are. If you are providing services or products that are used by the age groups of 18-30 then you should be spending a majority of your time reaching

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Where Does Advertising Expense Go On Income Statement & Balance Sheet?

If you need help please consult with a tax professional or CPA. As defined by accountingcoach.com – “Advertising expense is the income statement account which reports the dollar amount of ads run during the period shown in the income statement.”

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Where Can You Find Advertisements?

The answer is simple. Anywhere your eyes can see, any where your eyes can hear, and every where your attention is. To provide more substantial substance to this question, these are common places that you can find advertisement. Web Browser

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Where Are Advertisement Dollars Spent?

Media advertising in the United States is going in an upward trend with the new technology that is available to us marketers and advertisers to use. Advertising spend is set to reach about 250 billion by the end of 2015.

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How To Determine What Audience To Advertise To?

Review your old data and begin to segment your past customer trends. What similarities do they have between them? Why did they make the commitment to visit your page, go to your store, or buy your product or service. What’s

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Do You Currently Have A Strategy In Place That Ss Producing The Results You Want?

The beauty of digital marketing is in the strategy, content, and quality. Why should businesses focus on digital marketing? The benefits of digital marketing outweigh the cost of a lack of a digital presence. Small businesses fall particularly victim to

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Will Print Advertisement Survive?

I will layout a disclaimer. I worked for The Huntsville Item & The Houston Chronicle. My first jobs out of college were Leasing & Marketing Manager for an apartment complex, Print consultant for The Huntsville Item, and Print & Digital

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Will Advertising Die?

If advertising dies the economy will come to a standstill and unemployment may raise. Bold claim…let me explain. Business depend on advertisements to communicate with the general public, make aware their product or service, and stimulate the economy through sales.

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Will Advertising Increase Sales

Advertising will increase sales but let me explain through a simple analogy. In general advertisement increases the probability of your business to makes sales through increasing the amount of people who know of your product. If you have 10 people

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Can Advertising Cost Be Capitalized?

Accountants report expenses as anything going out. Though a correlation can be made between sales & revenue which eventually trickles down to net profit we can’t capitalized advertising cost. Advertising is like research & development it is spent to better

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Can Advertisements Be Harmful?

Advertising if done incorrectly can be harmful to two individuals. The consumer and the business itself that sent out the advertisement. False advertisement is illegal and gives us marketers a tight niche spot in which we try to avoid. A

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Can Advertisements Be Deducted As A Business Expense On Taxes?

Advertising expenses can be deducted as a business expense. Advertisements and promotion material cost should be deducted because of their operational cost of doing business. However, always consult a business tax professional or a CPA to get a deeper grasp

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Can Advertisements Be Misleading?

Advertisements should uphold ethical commitments and be within the best interest of the general and private public. That being said, advertisements can be misleading, though we should do our best to abstain from these practices. Human deception of advertisement shines

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Can Advertisement Effectiveness Be Measured?

We have two types of advertising methods physical print and digital. All advertisements can be measured regardless of the type; however we can measure digital advertisements better than physical. All advertisements should be measured based upon your KPI & goals

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Can Advertisements Change The World For The Better?

Advertisement and marketing can ultimately change the world for the better. We now have the ability of world wide communication, which leads to accountability on our end for creating campaigns that could benefit the world. For instance our ecosystem is

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Which Advertising Media Is Most Effective

The determining of which advertising media is most effective relies on your ability to determine what your main focus is for your business. There are many options to determine when defining advertising media is most effective for your current state

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How Consultants Should Add Extra Value

What is value? What  does value mean to you? Value as defined by the dictionary is is the importance, worth, or usefulness of something. Consultants bring value to your business, your ideology, and yourself through use of giving you advantage

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Why are consultants needed?

We are hired to identify problems & solve problems. The way we identify problems is through proper observation, asking the right questions, and evaluating current circumstances. We need to make sure we know where our client is trying to go

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Advertising consultant in the new age of advertising

A consultant is a trusted advisor that has expertises that extends deep within in an industry. Advertising consultants are those who share their expertise in many areas of marketing such as digital marketing and traditional marketing. Our goal is to

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Welcome To The New Site

Welcome To Digital Marketing Hack  As of March 1st we have changed our website design & tech. We are looking forward to helping serve our existing visitors, and we welcome our new visitors.  Thanks for being patient during this transition. 

Sentences

What is a standard? & What does it do? In essence, a standard is an agreed way of doing something. It could be about making a product, managing a process, delivering a service or supplying materials – standards can cover

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Moving Image

See also: History of television Video technology was first developed for mechanical television systems, which were quickly replaced by cathode ray tube (CRT) television systems, but several new technologies for video display devices have since been invented. Video was originally

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The brilliant management strategy of Google

A recent BuzzFeed profile of Google’s new CEO, Sundar Pichai, paints a picture of Pichai as an even-keeled, relatively predictable kind of guy. Formerly Google’s product chief, Pichai became Google’s CEO in 2015, after the company reorganized its management structure.

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How Alibaba’s Jack Ma Is Building a Truly Global Retail Empire

Jack Ma is one of China’s richest men, with a fortune valued at nearly $30 billion. As executive chairman of Alibaba Group, he leads the dominant force in Chinese e-commerce, a company with a market value of $264 billion and

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Zuckerberg Has The Tools To Enact Radical Political Policy

Mark Zuckerberg’s comments a few days ago, about the necessity of a universal basic income, reveal that the Facebook CEO is feeling bold in his now fairly obvious political ambitions. The very concept of a basic income – paid to

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