Damian Sullivan - CEO & Founder of Digital Marketing Hack

CMO’s Keen Focus On Branding

What’s Branding? How our firm is perceived by our audience, our target market, consumers, and competitor’s determine and is a percentage of our brand. We paint the narrative alongside them. What promises can we hold? What messages can we commit to on a consistent bases without folding? Understanding ourselves, communicating that message is what allows…

Content Marketing - Tell Your Story

Understanding Joe Pulizzi’s Content Marketing Strategy – Documentary #2

  Introduction: This video was published in 2015. Currently we are in 2020 in the midst of the Covid-19 pandemic, and the principles discussed are still as powerful now. After listening to Joe Pulizzi’s keynote speech, I was able to gain a deeper understanding of content marketing, and the strategy behind it. His research allowed…

Digital Marketing Consulting

9 Simple Skills You Must Have As A Digital Marketing Consultant – Life of a Digital Marketing Consulting #3

Adaptability Industries change, business procedures change, economy changes, people change their mind. The list goes on. What you do during these times, and how you pivot, and maneuver through the turmoil will make sure your business stays alive. New conditions always arrive… in my honest opinion… the best way to survive is to keep a…

Digital Marketing Consulting

Digital Marketing Consultant Consulting As A Career – Life Of A Digital Marketer #2

The Hard Truth of Digital Marketing Consulting I love digital marketing, and consulting. Combining the two was an icing on the cake. I have learned good days from bad days, great days to excellent days. Also learned the problems of client acquisition, mistakes on campaigns, money lost, failed campaigns, and angry clients. Time, money, and…

Cash For Consulting Fees

Receiving Payment For Your Services – Life of A Digital Marketing Consultant #1

Why Receiving Monthly Payments Is Important Operating a small business requires you to receive payment for your services or products. As a digital marketing consultant your payment is attached to your time, expertise, and marketing channels you invest in. An effective campaign starts with understanding the clients needs, thinking a solution, creating a strategy, identifying…

Upcoming Project For You

Frequently Asked Questions We are beginning to answer the questions asked about digital marketing and the topics that hover underneath the Digital Marketing Umbrella. Weekly Digital Marketing News Blogs We would like to implement weekly digital marketing blogs covering marketing channels underneath digital marketing. Subscriptions, Community, and Open Forum We would like to create a…

Who Regulates The Advertising Industry In The United States?

The regulation of advertising is through the Federal Trade Commission, follow by the Federal Trade Commission Act of 1914. The Federal Trade Commission regulates advertising, marketing, consumer credit practices, and also prevents antitrust agreements and other unfair practices as reported by Britannica.com. The division of advertising practices protects consumers from unfair or deceptive advertising and…

Where To Advertise Online?

Advertise where your ideal customers attention is at. Advertise where your prospects are. If you are providing services or products that are used by the age groups of 18-30 then you should be spending a majority of your time reaching them via social media, browsing the web, their mobile phone devices, their laptops, and through…

Where Can You Find Advertisements?

The answer is simple. Anywhere your eyes can see, any where your eyes can hear, and every where your attention is. To provide more substantial substance to this question, these are common places that you can find advertisement. Web Browser Social Media Television Radio Mobile Device Your Mailbox Flyers Newspapers Clothing Vehicles Newspapers In the…

Do You Currently Have A Strategy In Place That Ss Producing The Results You Want?

The beauty of digital marketing is in the strategy, content, and quality. Why should businesses focus on digital marketing? The benefits of digital marketing outweigh the cost of a lack of a digital presence. Small businesses fall particularly victim to loss on sales through lack of social media presence. Deficiency in owning a website tailored…

Can Advertising Cost Be Capitalized?

Accountants report expenses as anything going out. Though a correlation can be made between sales & revenue which eventually trickles down to net profit we can’t capitalized advertising cost. Advertising is like research & development it is spent to better develop a product line or service. Advertising helps develop sales but we do not report…

Can Advertisements Be Harmful?

Advertising if done incorrectly can be harmful to two individuals. The consumer and the business itself that sent out the advertisement. False advertisement is illegal and gives us marketers a tight niche spot in which we try to avoid. A business may suffer through negativity if what they promote is not what is received by…

Can Advertisements Be Misleading?

Advertisements should uphold ethical commitments and be within the best interest of the general and private public. That being said, advertisements can be misleading, though we should do our best to abstain from these practices. Human deception of advertisement shines a black light on our industry as a whole. Make sure any ad viewed has…

Advertising consultant in the new age of advertising

A consultant is a trusted advisor that has expertises that extends deep within in an industry. Advertising consultants are those who share their expertise in many areas of marketing such as digital marketing and traditional marketing. Our goal is to help those who come to us develop their advertising strategy, grow their business, and solve…