As a consultant of digital media and print one of my favorite questions to ask is what is your current marketing strategy, and is it providing you the results you intended?
This questions normally causes a 3-5 second pause as the marketing director or small business owner scrambles for an answer to the question. Normally the answers fall into oh we do this mailing, this magazine, we send emails, we do in house social media, we rely on word of mouth.
The next question is how are your measurements of these results, and what is your end goal. This normally doesn't illicit a response....which scares me.
Focused on one offs & campaigning
At the end of the day business owners are looking to get leads to convert to customers, and develop awareness within the market place. Easier said than done.
Integrated strategies are your best hedging bet against marketing turmoil, and economic trends, and provide you the best ROI.
The goal is to contain & maintain a strong central message within the marketplace and develop a "systematic, dependable, and consistent way to get new customers, clients, or patients.
What I learned from this article and key highlights
As a marketer & sales person I love helping others succeed, and watching small businesses grow. Follow me on my journey, subscribe below if you like my content.
My article and thoughts came from www.vsquaredcreative.com they wrote a wonderful article! You should check it out some time.
Thank you for your time, and look forward to communicating with you again soon.