Small Business Owner Psychology Towards Marketing

Small Business Marketing - Lead Generation

As a consultant of digital media and print one of my favorite questions to ask is what is your current marketing strategy, and is it providing you the results you intended?

This questions normally causes a 3-5 second pause as the marketing director or small business owner scrambles for an answer to the question. Normally the answers fall into oh we do this mailing, this magazine, we send emails, we do in house social media, we rely on word of mouth.

The next question is how are your measurements of these results, and what is your end goal. This normally doesn't illicit a response....which scares me.

Focused on one offs & campaigning

At the end of the day business owners are looking to get leads to convert to customers, and develop awareness within the market place. Easier said than done.

Integrated strategies are your best hedging bet against marketing turmoil, and economic trends, and provide you the best ROI.

The goal is to contain & maintain a strong central message within the marketplace and develop a "systematic, dependable, and consistent way to get new customers, clients, or patients.

What I learned from this article and key highlights

Identify Your Ideal Leads

Back to the basics. One who markets to all markets to none. Focus on your target market. Know their demographics, geographics, and psychographics.

Find Your Prospects

What available marketing channels can they be found? Think of breaking them into 3 categories: Outbound, inbound, and Public Relations.

Convert Sales

Revenue is still important, and an accelerator to a profitable business. Ask them for a sale during the nurturing period following an 80/20 rule. Open the sale correctly, closing will be easy.

Amaze Them

Your customer experience you deliver will be how your business is spoken of. How can you make them feel so amazed they are compelled to tell others about you and become an advocate.

Expand Lifetime Value

Remember, it cost more to acquire a new customer than it is to sell to an existing customer. Focus on increasing their average ticket, the frequency of their purchases, and the duration of their journey with your business.

Leverage the relationship

Build an ongoing relationship with the customer, and ask them for referrals. If you have done your job right, they will be more than happy to, and they probably already have.

Attract them to you, and capture their information

Remember, your customers start their personal buying process by looking for information on the subject, be there to deliver it, and provide them the content they seek.

Nurture the relationship

Know when to turn your sales mode off, and take an interest into their lifestyle and habits. Become a solution provider, a trusted resource, and provider of valuable information.

As a marketer & sales person I love helping others succeed, and watching small businesses grow. Follow me on my journey, subscribe below if you like my content.

My article and thoughts came from www.vsquaredcreative.com they wrote a wonderful article! You should check it out some time.

Thank you for your time, and look forward to communicating with you again soon.

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