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How To Determine What Audience To Advertise To?

Review your old data and begin to segment your past customer trends. What similarities do they have between them? Why did they make the commitment to visit your page, go to your store, or buy your product or service.

What’s their age? They mostly married or single? How far do they drive? How did they hear about you. Whenever you sell a product or service, it’s best practices to have a way to track data of your customers. History tends to repeat itself. This is part 1.

Part 2 - Ask yourself these questions:

  1. What problem does my product or service solve?
  2. What value do I bring from my product or service?
  3. Who is my competition, and why are they my competition?
  4. Do me and my competition service the same product?
  5. Why should they choose me over my competitor?
  6. What does my audience care about?
  7. Where are my customers?
  8. When do my customers come visit my site or my store?
  9. How do they find out information?
  10. Why do they shop here or at my competitors?
  11. What challenges are they facing today?
  12. What needs do they have?
  13. What’s their income level?
  14. What gender comes in the most?
  15. What makes them hesitant to visit your store or website?
Damian Sullivan
Damian Sullivan CEO & Founder of Digital Marketing Hack The Woodlands, Tx Digital Marketing Consultant

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