Healthcare Marketing

Hospital_Marketing

Understanding Healthcare Marketing

Healthcare marketing involves different strategies, different understanding, and syncing with the community in which your healthcare practice is located.

Healthcare Story

Understanding what the role of your practice within the community should be at the forefront of your marketing message, and embedded deep within your organization that patients have a seamless interaction.

Focusing Your Healthcare Marketing

We should focus the marketing on not only what customers want, but also walk the path of what they need. From focusing on disease prevention, to self health management, and be concerned with patient satisfication.

Doctors_Healthcare_Marketing

Roles of Your Staff & Patients

When understanding your marketing message, and how to relay your messages to the public, you should spend time gaining a deeper understanding of your patients, their needs, and your staff, and what they deal with.

Doctors_Healthcare_Marketing

Roles of Your Hospital Services

Why go to a place for a health assessment, if they place looks unhealthy? Counterproductive. How our hospital design looks, what the patients experience when parking, the wait, and more.

HealthCare Marketing News

  • Medical Healthcare Marketing
  • Healthcare Marketing Matters
  • Blog – Health Care Social Media
  • Blog – ReferralMD
  • Blog – PatientPop
  • PM360

You have been a healthcare marketer for a while. You have been writing about your services on variou

Getting your medical practice off the ground is a challenging task. But continuing to grow your medi

Do you often find yourself thinking of ways to increase your patient volume? In a perfect world, you

Building strong relationships with patients is something every medical practice must focus on to suc

Whether you are focusing on growing your medical practice or acquiring new patients or retaining the

I was reading an interesting and well-written article on the front page of the Chicago Tribune this

Funny how it all comes around. Let’s power up the “way back machine” and travel back in time to Sund

You may be missing an opportunity to tell the hospital brand story by not leveraging digital stories

Image by pasja1000 from PixabayThe CMS final rules on hospital price transparency require hospitals

Seriously, when was the last time an audit of the hospital marketing department was completed?Image

Monday Morning Cool Tool: BitwardenI love learning about new tools to make social media marketing more creative and effective, so I’ve

#ThursdayTip: How To Embrace Long-Form ContentWelcome to this week’s quick social media tip. Today I want you to think about how you can add more

Monday Morning Cool Tool: RepostI love learning about new tools to make social media marketing more creative and effective, so I’ve

Twitter Adds Context To TrendsI’m a huge Twitter fan. So many interesting healthcare conversations are happening everyday on the p

Monday Morning Cool Tool: Responsinator  I love learning about new tools to make social media marketing more creative and effective, so I’ve

Society is changing, and patient values, attitudes, and behaviors have followed suit. Today’s patien

Healthcare always has to be evolving. Constantly reacting, leading and adjusting to available techno

Social media and marketing have been a powerful tool in healthcare technology as well as other tech

Social media has become an indispensable marketing tool. From entertainment and retail to hospitalit

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A sterile approach to patient care won’t garner return visits. Keep patients coming back with these

Practice growth depends on keeping patients coming in for their scheduled appointments. The post 5 R

You can grow your practice and perfect your patient retention strategies by following the example of

Lean in and embrace patients who take a more active role in their care with self diagnosis. The post

It’s impossible to know what’s working or not working for patients without asking for their unfilter