A majority of my clients (90%) are those who have trusted me to help them develop leads & brand awareness through a variety of digital marketing channels. As I relax on Memorial Day and visit our local state park my mind began to wonder. Through all the consultant meetings I had, people focus merely on 3 main objectives.
Understand Your Numbers
Being realistic with your consultant helps eliminate substantial cash flow loss from advertising since our job is to increase your top line. Your net profit & operation cost is unique to your business. We focus on sales & revenue.
Accurate numbers such as average visitors per month, average sales ticket, lifetime value, and more helps us build the budget.
Differentiation of Leads vs Sales
A lead is someone who inquired about your business or has the potential to bring you revenue. We will bring you the sales, so you can bring in the revenue by closing the leads.
Our job however is to bring you quality leads, who are warm, and have interest & intention.
Your Main Message
A perfect consultant understands your number, and understands what he can help control for you and what you are in control of. Revenue is dependent upon you, however the leads are dependent upon us.
My goal is to push leads down your revenue funnel by focusing on the top line while having you invest from your bottom line or from your operating expense.
If both sides run congruently we can help your business sales grow.