Combine, Track, Innovate, Communicate, and Campaign Effectively Online
Understanding how to improve campaigns during your digital marketing tenure will pay dividends. Understanding the why will create the urgency for the action you need. When we view campaigns, they tell a story. The story that is written by our consumers, by the marketplace, in relation to what we distributed. Before diving into the nuts […]
Expense Vs Investment Marketing is an investment to your future business success at the expense of current cash flows. What does this mean? As a marketing consultant, who sells advertising media, when I consult a business, they think in terms of marketing as an expense. However, they are not wrong. How Business Owners View Their […]
Adaptability Industries change, business procedures change, economy changes, people change their mind. The list goes on. What you do during these times, and how you pivot, and maneuver through the turmoil will make sure your business stays alive. New conditions always arrive… in my honest opinion… the best way to survive is to keep a […]
The Hard Truth of Digital Marketing Consulting I love digital marketing, and consulting. Combining the two was an icing on the cake. I have learned good days from bad days, great days to excellent days. Also learned the problems of client acquisition, mistakes on campaigns, money lost, failed campaigns, and angry clients. Time, money, and […]
Why Receiving Monthly Payments Is Important Operating a small business requires you to receive payment for your services or products. As a digital marketing consultant your payment is attached to your time, expertise, and marketing channels you invest in. An effective campaign starts with understanding the clients needs, thinking a solution, creating a strategy, identifying […]
My Main Message The beautiful part of my job is helping clients see the potential of digital marketing, optimizing their ads within the channel, and shifting correctly with industry, and geographic changes. Within the next month of September, the Physical Therapy Industry is changing for the better, and there is a new revenue for growth! […]
As a consultant of digital media and print one of my favorite questions to ask is what is your current marketing strategy, and is it providing you the results you intended? This questions normally causes a 3-5 second pause as the marketing director or small business owner scrambles for an answer to the question. Normally […]
A majority of my clients (90%) are those who have trusted me to help them develop leads & brand awareness through a variety of digital marketing channels. As I relax on Memorial Day and visit our local state park my mind began to wonder. Through all the consultant meetings I had, people focus merely on […]
Stress We get paid on how much pressure we can handle & what results we bring our clients or company. Between onboarding calls, client calls, company calls, and strategy, it is nothing short than stress. Happiness Amongst the stress, when results start pulling in, data starts improving, clients are happy, and every is returning ROI. […]
Consultants are known to showcase their intelligence and allow others to make progress based on their recommendations. One fault of a consultant is that we are humans and humans make errors. What to do when you come across an error as a consultant? Admit there is a problem, acknowledge it needs a solution, identify what […]
The beauty of digital marketing and the targeted abilities we have to reach your customers could be the missing piece to your business success. Our job as your digital marketing or digital media consultant is to make sure you receive the ROI you are looking for and complete the objective. That’s why project scope, time, […]
What is value? What does value mean to you? Value as defined by the dictionary is is the importance, worth, or usefulness of something. Consultants bring value to your business, your ideology, and yourself through use of giving you advantage through practical and effective advice. We have knowledge that we can not wait to share, […]