Understanding how to improve campaigns during your digital marketing tenure will pay dividends. Understanding the why will create the urgency for the action you need. When we view campaigns, they tell a story. The story that is written by our consumers, by the marketplace, in relation to what we distributed. Before diving into the nuts […]
Chief Marketing Officer
CMO’s Keen Focus On Branding
What’s Branding? How our firm is perceived by our audience, our target market, consumers, and competitor’s determine and is a percentage of our brand. We paint the narrative alongside them. What promises can we hold? What messages can we commit to on a consistent bases without folding? Understanding ourselves, communicating that message is what allows […]
Becoming A Chief Marketing Officer
What are your thoughts on striving to become a Chief Marketing Officer? If so, you’ll know that the path will include challenges, rewards, and time. So what do you do? Many people have found success by focusing on what all a Chief Marketing Officer does, what their jobs entails, educate themselves on the topics, and […]