business

Review your old data and begin to segment your past customer trends. What similarities do they have between them? Why did they make the commitment to visit your page, go to your store, or buy your product or service. What’s their age? They mostly married or single? How far do they drive? How did they […]

The beauty of digital marketing is in the strategy, content, and quality. Why should businesses focus on digital marketing? The benefits of digital marketing outweigh the cost of a lack of a digital presence. Small businesses fall particularly victim to loss on sales through lack of social media presence. Deficiency in owning a website tailored […]

I will layout a disclaimer. I worked for The Huntsville Item & The Houston Chronicle. My first jobs out of college were Leasing & Marketing Manager for an apartment complex, Print consultant for The Huntsville Item, and Print & Digital Media consultant for The Houston Chronicle. Print has it’s place in every advertising channel mix. […]

If advertising dies the economy will come to a standstill and unemployment may raise. Bold claim…let me explain. Business depend on advertisements to communicate with the general public, make aware their product or service, and stimulate the economy through sales. As long as we have businesses around that are here to make money (even non […]

Advertising will increase sales but let me explain through a simple analogy. In general advertisement increases the probability of your business to makes sales through increasing the amount of people who know of your product. If you have 10 people and 10 people do not know about your product you will not increase your sales. […]

Accountants report expenses as anything going out. Though a correlation can be made between sales & revenue which eventually trickles down to net profit we can’t capitalized advertising cost. Advertising is like research & development it is spent to better develop a product line or service. Advertising helps develop sales but we do not report […]

We are hired to identify problems & solve problems. The way we identify problems is through proper observation, asking the right questions, and evaluating current circumstances. We need to make sure we know where our client is trying to go & where they have been so we can know how to get there. Consultants are […]