advertising business business growth consultant entrepreneurship marketing

Do You Currently Have A Strategy In Place That Ss Producing The Results You Want?

The beauty of digital marketing is in the strategy, content, and quality. Why should businesses focus on digital marketing? The benefits of digital marketing outweigh the cost of a lack of a digital presence. Small businesses fall particularly victim to loss on sales through lack of social media presence. Deficiency in owning a website tailored […]

advertising business business growth consultant entrepreneurship marketing

Will Print Advertisement Survive?

I will layout a disclaimer. I worked for The Huntsville Item & The Houston Chronicle. My first jobs out of college were Leasing & Marketing Manager for an apartment complex, Print consultant for The Huntsville Item, and Print & Digital Media consultant for The Houston Chronicle. Print has it’s place in every advertising channel mix. […]

advertising business business growth consultant entrepreneurship marketing

Will Advertising Die?

If advertising dies the economy will come to a standstill and unemployment may raise. Bold claim…let me explain. Business depend on advertisements to communicate with the general public, make aware their product or service, and stimulate the economy through sales. As long as we have businesses around that are here to make money (even non […]

advertising business business growth consultant entrepreneurship marketing

Can Advertising Cost Be Capitalized?

Accountants report expenses as anything going out. Though a correlation can be made between sales & revenue which eventually trickles down to net profit we can’t capitalized advertising cost. Advertising is like research & development it is spent to better develop a product line or service. Advertising helps develop sales but we do not report […]

advertising business business growth consultant entrepreneurship marketing

Advertising consultant in the new age of advertising

A consultant is a trusted advisor that has expertises that extends deep within in an industry. Advertising consultants are those who share their expertise in many areas of marketing such as digital marketing and traditional marketing. Our goal is to help those who come to us develop their advertising strategy, grow their business, and solve […]

business Technology

The brilliant management strategy of Google

A recent BuzzFeed profile of Google’s new CEO, Sundar Pichai, paints a picture of Pichai as an even-keeled, relatively predictable kind of guy. Formerly Google’s product chief, Pichai became Google’s CEO in 2015, after the company reorganized its management structure. Google’s then CEO, Larry Page, became CEO of parent company Alphabet, which oversees Google as […]

business

Future Saudi king arrests

Prince Alwaleed, a nephew of the king and owner of investment firm Kingdom Holding, invests in firms such as Citigroup and Twitter. He was among 11 princes, four ministers and tens of former ministers detained, three senior officials told Reuters on Sunday. The purge against the kingdom’s political and business elite also targeted the head […]

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Kobe Steel executives to decide whether to resign after external probe

TOKYO (Reuters) – Kobe Steel (5406.T) executives, including President Hiroya Kawasaki, will decide whether to resign to take responsibility for a cheating scandal after a report from independent investigators due by year-end, two sources told Reuters. The company also plans to release an internal report on the falsification of product specifications around Friday, said one […]