Review your old data and begin to segment your past customer trends. What similarities do they have between them? Why did they make the commitment to visit your page, go to your store, or buy your product or service. What’s their age? They mostly married or single? How far do they drive? How did they […]
business
Do You Currently Have A Strategy In Place That Ss Producing The Results You Want?
The beauty of digital marketing is in the strategy, content, and quality. Why should businesses focus on digital marketing? The benefits of digital marketing outweigh the cost of a lack of a digital presence. Small businesses fall particularly victim to loss on sales through lack of social media presence. Deficiency in owning a website tailored […]
Will Print Advertisement Survive?
I will layout a disclaimer. I worked for The Huntsville Item & The Houston Chronicle. My first jobs out of college were Leasing & Marketing Manager for an apartment complex, Print consultant for The Huntsville Item, and Print & Digital Media consultant for The Houston Chronicle. Print has it’s place in every advertising channel mix. […]
Will Advertising Die?
If advertising dies the economy will come to a standstill and unemployment may raise. Bold claim…let me explain. Business depend on advertisements to communicate with the general public, make aware their product or service, and stimulate the economy through sales. As long as we have businesses around that are here to make money (even non […]
Will Advertising Increase Sales
Advertising will increase sales but let me explain through a simple analogy. In general advertisement increases the probability of your business to makes sales through increasing the amount of people who know of your product. If you have 10 people and 10 people do not know about your product you will not increase your sales. […]
Can Advertising Cost Be Capitalized?
Accountants report expenses as anything going out. Though a correlation can be made between sales & revenue which eventually trickles down to net profit we can’t capitalized advertising cost. Advertising is like research & development it is spent to better develop a product line or service. Advertising helps develop sales but we do not report […]
Why are consultants needed?
We are hired to identify problems & solve problems. The way we identify problems is through proper observation, asking the right questions, and evaluating current circumstances. We need to make sure we know where our client is trying to go & where they have been so we can know how to get there. Consultants are […]
Advertising consultant in the new age of advertising
A consultant is a trusted advisor that has expertises that extends deep within in an industry. Advertising consultants are those who share their expertise in many areas of marketing such as digital marketing and traditional marketing. Our goal is to help those who come to us develop their advertising strategy, grow their business, and solve […]
The brilliant management strategy of Google
A recent BuzzFeed profile of Google’s new CEO, Sundar Pichai, paints a picture of Pichai as an even-keeled, relatively predictable kind of guy. Formerly Google’s product chief, Pichai became Google’s CEO in 2015, after the company reorganized its management structure. Google’s then CEO, Larry Page, became CEO of parent company Alphabet, which oversees Google as […]
How Alibaba’s Jack Ma Is Building a Truly Global Retail Empire
Jack Ma is one of China’s richest men, with a fortune valued at nearly $30 billion. As executive chairman of Alibaba Group, he leads the dominant force in Chinese e-commerce, a company with a market value of $264 billion and some 450 million customers. A global ambassador for Chinese business, he spent 800 hours aloft […]
Zuckerberg Has The Tools To Enact Radical Political Policy
Mark Zuckerberg’s comments a few days ago, about the necessity of a universal basic income, reveal that the Facebook CEO is feeling bold in his now fairly obvious political ambitions. The very concept of a basic income – paid to every citizen regardless of circumstances – seems antithetical to the current state of US politics. […]
Future Saudi king arrests
Prince Alwaleed, a nephew of the king and owner of investment firm Kingdom Holding, invests in firms such as Citigroup and Twitter. He was among 11 princes, four ministers and tens of former ministers detained, three senior officials told Reuters on Sunday. The purge against the kingdom’s political and business elite also targeted the head […]
Kobe Steel executives to decide whether to resign after external probe
TOKYO (Reuters) – Kobe Steel (5406.T) executives, including President Hiroya Kawasaki, will decide whether to resign to take responsibility for a cheating scandal after a report from independent investigators due by year-end, two sources told Reuters. The company also plans to release an internal report on the falsification of product specifications around Friday, said one […]