Marketing Investment
Business Strategy & Execution Digital Marketing Consulting

Understand…Marketing is An Investment

Expense Vs Investment Marketing is an investment to your future business success at the expense of current cash flows. What does this mean? As a marketing consultant, who sells advertising media, when I consult a business, they think in terms of marketing as an expense. However, they are not wrong. How Business Owners View Their […]

Business Strategy & Execution Digital Marketing

Preparing For A Marketing Strategy – Audience Focus

Current Situation The fundamentals of business & marketing ring true. When preparing your marketing strategy, look at your current situation. This involves asking yourself deep question such as: Is my current marketing strategy producing me the results I want? In the last 365 days, what progress have we made in marketing our products? Where we […]

Digital Marketing Consulting
Business Strategy & Execution Digital Marketing Consulting

9 Simple Skills You Must Have As A Digital Marketing Consultant – Life of a Digital Marketing Consulting #3

Adaptability Industries change, business procedures change, economy changes, people change their mind. The list goes on. What you do during these times, and how you pivot, and maneuver through the turmoil will make sure your business stays alive. New conditions always arrive… in my honest opinion… the best way to survive is to keep a […]

Cash For Consulting Fees
Business Strategy & Execution Digital Marketing Consulting

Receiving Payment For Your Services – Life of A Digital Marketing Consultant #1

Why Receiving Monthly Payments Is Important Operating a small business requires you to receive payment for your services or products. As a digital marketing consultant your payment is attached to your time, expertise, and marketing channels you invest in. An effective campaign starts with understanding the clients needs, thinking a solution, creating a strategy, identifying […]

Business Strategy & Execution

External Analysis Requires Answers to Powerful Questions

Think of business as a combination of art & war. Preparation of strategy requires critical thinking, extensive research, foreplanning of potential problems, and execution. Creating a strategy requires diverse ideology & knowledge of trends from those who are closest to the action. Such as your local university, local politicians, business leaders, and local chamber of […]