Combine, Track, Innovate, Communicate, and Campaign Effectively Online
Expense Vs Investment Marketing is an investment to your future business success at the expense of current cash flows. What does this mean? As a marketing consultant, who sells advertising media, when I consult a business, they think in terms of marketing as an expense. However, they are not wrong. How Business Owners View Their […]
Current Situation The fundamentals of business & marketing ring true. When preparing your marketing strategy, look at your current situation. This involves asking yourself deep question such as: Is my current marketing strategy producing me the results I want? In the last 365 days, what progress have we made in marketing our products? Where we […]
Identifying our target market comes from trial & error and reviewing our current customers. As a digital marketing consultant, I feel better when I break this approach down in a much simpler way. Target Market Age Breakdown: 18-25 26-35 36-45 46-54 55-65 65+ Age Vs Average Cost of sale 18-25 x ACS = x – […]
Adaptability Industries change, business procedures change, economy changes, people change their mind. The list goes on. What you do during these times, and how you pivot, and maneuver through the turmoil will make sure your business stays alive. New conditions always arrive… in my honest opinion… the best way to survive is to keep a […]
Why Receiving Monthly Payments Is Important Operating a small business requires you to receive payment for your services or products. As a digital marketing consultant your payment is attached to your time, expertise, and marketing channels you invest in. An effective campaign starts with understanding the clients needs, thinking a solution, creating a strategy, identifying […]
Think of business as a combination of art & war. Preparation of strategy requires critical thinking, extensive research, foreplanning of potential problems, and execution. Creating a strategy requires diverse ideology & knowledge of trends from those who are closest to the action. Such as your local university, local politicians, business leaders, and local chamber of […]
Strategic Planning Fundamentals for Small Business By Gary May Growing big requires you to start small. Laserpoint focus & attention to detail grows a small seed into a 100 ft tree that stands the test of time. Exploring what you read and articulating in forms of writing, thoughts, and exposure helps you feel grasp the […]