Understand…Marketing is An Investment
Expense Vs Investment Marketing is an investment to your future business success at the expense of current cash flows. What does this mean? As a marketing consultant, who sells advertising...
Preparing For A Marketing Strategy – Audience Focus
Current Situation The fundamentals of business & marketing ring true. When preparing your marketing strategy, look at your current situation. This involves asking yourself deep question such as: Is my...
Understanding Our Target Market – Using Accounting
Identifying our target market comes from trial & error and reviewing our current customers. As a digital marketing consultant, I feel better when I break this approach down in a...
9 Simple Skills You Must Have As A Digital Marketing Consultant – Life of a Digital Marketing Consulting #3
Adaptability Industries change, business procedures change, economy changes, people change their mind. The list goes on. What you do during these times, and how you pivot, and maneuver through the...
Receiving Payment For Your Services – Life of A Digital Marketing Consultant #1
Why Receiving Monthly Payments Is Important Operating a small business requires you to receive payment for your services or products. As a digital marketing consultant your payment is attached to...
External Analysis Requires Answers to Powerful Questions
Think of business as a combination of art & war. Preparation of strategy requires critical thinking, extensive research, foreplanning of potential problems, and execution. Creating a strategy requires diverse ideology...
Vision, Mission, and Core Values – How well does your business stand?
Strategic Planning Fundamentals for Small Business By Gary May Growing big requires you to start small. Laserpoint focus & attention to detail grows a small seed into a 100 ft...