Category: advertising

Why Advertising Is Important

Why is advertising important? Helps customers know what product or services exist within your business Let’s customers know your prices so they can make decisions Gives insight into the marketplace Creates awareness about your brand Informing the consumer Creating a

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Who Regulates The Advertising Industry In The United States?

The regulation of advertising is through the Federal Trade Commission, follow by the Federal Trade Commission Act of 1914. The Federal Trade Commission regulates advertising, marketing, consumer credit practices, and also prevents antitrust agreements and other unfair practices as reported

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Where To Advertise Online?

Advertise where your ideal customers attention is at. Advertise where your prospects are. If you are providing services or products that are used by the age groups of 18-30 then you should be spending a majority of your time reaching

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Where Does Advertising Expense Go On Income Statement & Balance Sheet?

If you need help please consult with a tax professional or CPA. As defined by accountingcoach.com – “Advertising expense is the income statement account which reports the dollar amount of ads run during the period shown in the income statement.”

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Where Can You Find Advertisements?

The answer is simple. Anywhere your eyes can see, any where your eyes can hear, and every where your attention is. To provide more substantial substance to this question, these are common places that you can find advertisement. Web Browser

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Where Are Advertisement Dollars Spent?

Media advertising in the United States is going in an upward trend with the new technology that is available to us marketers and advertisers to use. Advertising spend is set to reach about 250 billion by the end of 2015.

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How To Determine What Audience To Advertise To?

Review your old data and begin to segment your past customer trends. What similarities do they have between them? Why did they make the commitment to visit your page, go to your store, or buy your product or service. What’s

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Do You Currently Have A Strategy In Place That Ss Producing The Results You Want?

The beauty of digital marketing is in the strategy, content, and quality. Why should businesses focus on digital marketing? The benefits of digital marketing outweigh the cost of a lack of a digital presence. Small businesses fall particularly victim to

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Will Print Advertisement Survive?

I will layout a disclaimer. I worked for The Huntsville Item & The Houston Chronicle. My first jobs out of college were Leasing & Marketing Manager for an apartment complex, Print consultant for The Huntsville Item, and Print & Digital

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Will Advertising Die?

If advertising dies the economy will come to a standstill and unemployment may raise. Bold claim…let me explain. Business depend on advertisements to communicate with the general public, make aware their product or service, and stimulate the economy through sales.

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Will Advertising Increase Sales

Advertising will increase sales but let me explain through a simple analogy. In general advertisement increases the probability of your business to makes sales through increasing the amount of people who know of your product. If you have 10 people

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Can Advertising Cost Be Capitalized?

Accountants report expenses as anything going out. Though a correlation can be made between sales & revenue which eventually trickles down to net profit we can’t capitalized advertising cost. Advertising is like research & development it is spent to better

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Can Advertisements Be Harmful?

Advertising if done incorrectly can be harmful to two individuals. The consumer and the business itself that sent out the advertisement. False advertisement is illegal and gives us marketers a tight niche spot in which we try to avoid. A

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Can Advertisements Be Deducted As A Business Expense On Taxes?

Advertising expenses can be deducted as a business expense. Advertisements and promotion material cost should be deducted because of their operational cost of doing business. However, always consult a business tax professional or a CPA to get a deeper grasp

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Can Advertisements Be Misleading?

Advertisements should uphold ethical commitments and be within the best interest of the general and private public. That being said, advertisements can be misleading, though we should do our best to abstain from these practices. Human deception of advertisement shines

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Can Advertisement Effectiveness Be Measured?

We have two types of advertising methods physical print and digital. All advertisements can be measured regardless of the type; however we can measure digital advertisements better than physical. All advertisements should be measured based upon your KPI & goals

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Can Advertisements Change The World For The Better?

Advertisement and marketing can ultimately change the world for the better. We now have the ability of world wide communication, which leads to accountability on our end for creating campaigns that could benefit the world. For instance our ecosystem is

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Which Advertising Media Is Most Effective

The determining of which advertising media is most effective relies on your ability to determine what your main focus is for your business. There are many options to determine when defining advertising media is most effective for your current state

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Why are consultants needed?

We are hired to identify problems & solve problems. The way we identify problems is through proper observation, asking the right questions, and evaluating current circumstances. We need to make sure we know where our client is trying to go

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Advertising consultant in the new age of advertising

A consultant is a trusted advisor that has expertises that extends deep within in an industry. Advertising consultants are those who share their expertise in many areas of marketing such as digital marketing and traditional marketing. Our goal is to

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