CMO’s Keen Focus On Branding
What's Branding? How our firm is perceived by our audience, our target market, consumers, and competitor's determine and is a percentage of our brand. We paint the narrative alongside them....
Becoming A Chief Marketing Officer
What are your thoughts on striving to become a Chief Marketing Officer? If so, you’ll know that the path will include challenges, rewards, and time. So what do you do?...
Understanding Joe Pulizzi’s Content Marketing Strategy – Documentary #2
Introduction: This video was published in 2015. Currently we are in 2020 in the midst of the Covid-19 pandemic, and the principles discussed are still as powerful now. After...
Understanding the Documentary “The Story of Content: Rise of New Marketing”- Documentary #1
Review of Content Marketing Documentary Title: Documentary- The Story of Content: Rise of the New Marketing Unedited Key short notes I Took From The Documentary : We gather their...
How Can Marketing Performance Be Evaluated
Understanding The Big Picture What are the goals we are trying to achieve overall with our marketing strategy? If we are unable to establish where we are heading in marketing,...
Understand…Marketing is An Investment
Expense Vs Investment Marketing is an investment to your future business success at the expense of current cash flows. What does this mean? As a marketing consultant, who sells advertising...
Preparing For A Marketing Strategy – Audience Focus
Current Situation The fundamentals of business & marketing ring true. When preparing your marketing strategy, look at your current situation. This involves asking yourself deep question such as: Is my...
Understanding Our Target Market – Using Accounting
Identifying our target market comes from trial & error and reviewing our current customers. As a digital marketing consultant, I feel better when I break this approach down in a...
Creating A Winning Marketing Client Atmosphere
Creating A Winning Business Atmosphere Helping a client win delivers endorphins that are unmatched when marketing. You spend time listening, collaborating, and transferring ideas together to create a central idea....
9 Simple Skills You Must Have As A Digital Marketing Consultant – Life of a Digital Marketing Consulting #3
Adaptability Industries change, business procedures change, economy changes, people change their mind. The list goes on. What you do during these times, and how you pivot, and maneuver through the...
Digital Marketing Consultant Consulting As A Career – Life Of A Digital Marketer #2
The Hard Truth of Digital Marketing Consulting I love digital marketing, and consulting. Combining the two was an icing on the cake. I have learned good days from bad days,...
Receiving Payment For Your Services – Life of A Digital Marketing Consultant #1
Why Receiving Monthly Payments Is Important Operating a small business requires you to receive payment for your services or products. As a digital marketing consultant your payment is attached to...
How Local Search Is Dominating Consumer’s Buying Habits
What's Happening? Local searches are dominating our consumer's behavior & actions, and we need to strategize on how to capture that market share & convert prospects. The Data Supporting Think...
Do You Know What The Average Monthly Spend is On SEO?
Did You Know $5000 is the average spent monthly on Search Engine Optimization? According to Search Engine Journal, $5000 is the average being spent on SEO by major corporations a...
How I How Helped My Physical Therapy Client
My Main Message The beautiful part of my job is helping clients see the potential of digital marketing, optimizing their ads within the channel, and shifting correctly with industry, and...
Small Business Owner Psychology Towards Marketing
As a consultant of digital media and print one of my favorite questions to ask is what is your current marketing strategy, and is it providing you the results you...
What’s Your Simple Lead Generation Blueprint
Main Message A marketing plan dives deep into different functions so as economy, market research, competitors, pricing, etc. Creating a lead generation plan helps you create a process that generates...
External Analysis Requires Answers to Powerful Questions
Think of business as a combination of art & war. Preparation of strategy requires critical thinking, extensive research, foreplanning of potential problems, and execution. Creating a strategy requires diverse ideology...
Vision, Mission, and Core Values – How well does your business stand?
Strategic Planning Fundamentals for Small Business By Gary May Growing big requires you to start small. Laserpoint focus & attention to detail grows a small seed into a 100 ft...
SEO is just like a poker hand
52 Cards To A Deck There are 52 cards in a standard deck. Think of the deck as a Google Search Engine. 5 Cards To A Hand Think of the...
Why Advertising Is Important
Why is advertising important? Helps customers know what product or services exist within your business Let’s customers know your prices so they can make decisions Gives insight into the marketplace...
How To Connect With Your Customers
Connecting With Our Customers Is Key The longevity of a business is contingent upon servicing & retaining current customers, and acquiring new customers. A simple formula, however companies stem away...
Digital Marketing Thoughts On Memorial Day
A majority of my clients (90%) are those who have trusted me to help them develop leads & brand awareness through a variety of digital marketing channels. As I relax...
How do you find your niche for content?
As I venture climbing mountains in Colorado as my girlfriend's and I friend graduates from the University of Denver with her Law Degree it led me to contemplation. As I...
Upcoming Project For You
Frequently Asked Questions We are beginning to answer the questions asked about digital marketing and the topics that hover underneath the Digital Marketing Umbrella. Weekly Digital Marketing News Blogs We...
Change of Direction
Main Message Thank you past visitors and welcome to new ones. We are headed towards a new direction, and we believe it's best to ensure you with snippets of education...
The Life of a Digital Marketer
Stress We get paid on how much pressure we can handle & what results we bring our clients or company. Between onboarding calls, client calls, company calls, and strategy, it...
Being Honest As A Consultant
Consultants are known to showcase their intelligence and allow others to make progress based on their recommendations. One fault of a consultant is that we are humans and humans make...
Delay of Game By Business Owners
The hardest part of the transition from a business owner to a new marketing strategy is the delay of game. If you are interested and truly believe the product would...
Digital Marketing Consulting for Small Businesses
The beauty of digital marketing and the targeted abilities we have to reach your customers could be the missing piece to your business success. Our job as your digital marketing...
Who Regulates The Advertising Industry In The United States?
The regulation of advertising is through the Federal Trade Commission, follow by the Federal Trade Commission Act of 1914. The Federal Trade Commission regulates advertising, marketing, consumer credit practices, and...
Where To Advertise Online?
Advertise where your ideal customers attention is at. Advertise where your prospects are. If you are providing services or products that are used by the age groups of 18-30 then...
Where Does Advertising Expense Go On Income Statement & Balance Sheet?
If you need help please consult with a tax professional or CPA. As defined by accountingcoach.com – “Advertising expense is the income statement account which reports the dollar amount of...
Where Can You Find Advertisements?
The answer is simple. Anywhere your eyes can see, any where your eyes can hear, and every where your attention is. To provide more substantial substance to this question, these...
Where Are Advertisement Dollars Spent?
Media advertising in the United States is going in an upward trend with the new technology that is available to us marketers and advertisers to use. Advertising spend is set...
How To Determine What Audience To Advertise To?
Review your old data and begin to segment your past customer trends. What similarities do they have between them? Why did they make the commitment to visit your page, go...
Will Print Advertisement Survive?
I will layout a disclaimer. I worked for The Huntsville Item & The Houston Chronicle. My first jobs out of college were Leasing & Marketing Manager for an apartment complex,...
Will Advertising Die?
If advertising dies the economy will come to a standstill and unemployment may raise. Bold claim…let me explain. Business depend on advertisements to communicate with the general public, make aware...
Will Advertising Increase Sales
Advertising will increase sales but let me explain through a simple analogy. In general advertisement increases the probability of your business to makes sales through increasing the amount of people...
Can Advertising Cost Be Capitalized?
Accountants report expenses as anything going out. Though a correlation can be made between sales & revenue which eventually trickles down to net profit we can’t capitalized advertising cost. Advertising...
Can Advertisements Be Harmful?
Advertising if done incorrectly can be harmful to two individuals. The consumer and the business itself that sent out the advertisement. False advertisement is illegal and gives us marketers a...
Can Advertisements Be Deducted As A Business Expense On Taxes?
Advertising expenses can be deducted as a business expense. Advertisements and promotion material cost should be deducted because of their operational cost of doing business. However, always consult a business...
Can Advertisements Be Misleading?
Advertisements should uphold ethical commitments and be within the best interest of the general and private public. That being said, advertisements can be misleading, though we should do our best...
Can Advertisement Effectiveness Be Measured?
We have two types of advertising methods physical print and digital. All advertisements can be measured regardless of the type; however we can measure digital advertisements better than physical. All...
Can Advertisements Change The World For The Better?
Advertisement and marketing can ultimately change the world for the better. We now have the ability of world wide communication, which leads to accountability on our end for creating campaigns...
Which Advertising Media Is Most Effective
The determining of which advertising media is most effective relies on your ability to determine what your main focus is for your business. There are many options to determine when...
How Consultants Should Add Extra Value
What is value? What does value mean to you? Value as defined by the dictionary is is the importance, worth, or usefulness of something. Consultants bring value to your business,...
Why are consultants needed?
We are hired to identify problems & solve problems. The way we identify problems is through proper observation, asking the right questions, and evaluating current circumstances. We need to make...
Advertising consultant in the new age of advertising
A consultant is a trusted advisor that has expertises that extends deep within in an industry. Advertising consultants are those who share their expertise in many areas of marketing such...