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What’s Branding? How our firm is perceived by our audience, our target market, consumers, and competitor’s determine and is a percentage of our brand. We paint the narrative alongside them. What promises can we hold? What messages can we commit to on a consistent bases without folding? Understanding ourselves, communicating that message is what allows […]
What are your thoughts on striving to become a Chief Marketing Officer? If so, you’ll know that the path will include challenges, rewards, and time. So what do you do? Many people have found success by focusing on what all a Chief Marketing Officer does, what their jobs entails, educate themselves on the topics, and […]
Introduction: This video was published in 2015. Currently we are in 2020 in the midst of the Covid-19 pandemic, and the principles discussed are still as powerful now. After listening to Joe Pulizzi’s keynote speech, I was able to gain a deeper understanding of content marketing, and the strategy behind it. His research allowed […]
Review of Content Marketing Documentary Title: Documentary- The Story of Content: Rise of the New Marketing Unedited Key short notes I Took From The Documentary : We gather their attention, what now? Content is getting a line of access to the consumer, and for them to interact back. What are my customers concerned about, […]
Understanding The Big Picture What are the goals we are trying to achieve overall with our marketing strategy? If we are unable to establish where we are heading in marketing, we will reach everywhere but the true destination. Along that journey will be disappointments, emotion feelings, money loss, and untapped revenue. The key to understanding […]
Expense Vs Investment Marketing is an investment to your future business success at the expense of current cash flows. What does this mean? As a marketing consultant, who sells advertising media, when I consult a business, they think in terms of marketing as an expense. However, they are not wrong. How Business Owners View Their […]
Current Situation The fundamentals of business & marketing ring true. When preparing your marketing strategy, look at your current situation. This involves asking yourself deep question such as: Is my current marketing strategy producing me the results I want? In the last 365 days, what progress have we made in marketing our products? Where we […]
Identifying our target market comes from trial & error and reviewing our current customers. As a digital marketing consultant, I feel better when I break this approach down in a much simpler way. Target Market Age Breakdown: 18-25 26-35 36-45 46-54 55-65 65+ Age Vs Average Cost of sale 18-25 x ACS = x – […]
Creating A Winning Business Atmosphere Helping a client win delivers endorphins that are unmatched when marketing. You spend time listening, collaborating, and transferring ideas together to create a central idea. I strive to create an atmosphere in where everyone wins, from budgets, to results, to developing a business strategy through marketing ideas. Most of the […]
Adaptability Industries change, business procedures change, economy changes, people change their mind. The list goes on. What you do during these times, and how you pivot, and maneuver through the turmoil will make sure your business stays alive. New conditions always arrive… in my honest opinion… the best way to survive is to keep a […]
The Hard Truth of Digital Marketing Consulting I love digital marketing, and consulting. Combining the two was an icing on the cake. I have learned good days from bad days, great days to excellent days. Also learned the problems of client acquisition, mistakes on campaigns, money lost, failed campaigns, and angry clients. Time, money, and […]
Why Receiving Monthly Payments Is Important Operating a small business requires you to receive payment for your services or products. As a digital marketing consultant your payment is attached to your time, expertise, and marketing channels you invest in. An effective campaign starts with understanding the clients needs, thinking a solution, creating a strategy, identifying […]
What’s Happening? Local searches are dominating our consumer’s behavior & actions, and we need to strategize on how to capture that market share & convert prospects. The Data Supporting Think With Google, an interesting twist on how people are using local searches. They have said there is an increase of 150% on mobile searches of […]
Did You Know $5000 is the average spent monthly on Search Engine Optimization? According to Search Engine Journal, $5000 is the average being spent on SEO by major corporations a month! This equates to $60,000 a year. What does this tell you about SEO? SEO is a major pull strategy in which you attract visitors […]
My Main Message The beautiful part of my job is helping clients see the potential of digital marketing, optimizing their ads within the channel, and shifting correctly with industry, and geographic changes. Within the next month of September, the Physical Therapy Industry is changing for the better, and there is a new revenue for growth! […]
As a consultant of digital media and print one of my favorite questions to ask is what is your current marketing strategy, and is it providing you the results you intended? This questions normally causes a 3-5 second pause as the marketing director or small business owner scrambles for an answer to the question. Normally […]
Main Message A marketing plan dives deep into different functions so as economy, market research, competitors, pricing, etc. Creating a lead generation plan helps you create a process that generates leads, and improves on your probability of closing more sales. If you focus on the input, instead of the output, your results will be great […]
Think of business as a combination of art & war. Preparation of strategy requires critical thinking, extensive research, foreplanning of potential problems, and execution. Creating a strategy requires diverse ideology & knowledge of trends from those who are closest to the action. Such as your local university, local politicians, business leaders, and local chamber of […]
Strategic Planning Fundamentals for Small Business By Gary May Growing big requires you to start small. Laserpoint focus & attention to detail grows a small seed into a 100 ft tree that stands the test of time. Exploring what you read and articulating in forms of writing, thoughts, and exposure helps you feel grasp the […]
52 Cards To A Deck There are 52 cards in a standard deck. Think of the deck as a Google Search Engine. 5 Cards To A Hand Think of the hand as the top searches from the 52 card deck, this is what your dealt. Dealer Lays the tables rules, plays a major rule in […]
Why is advertising important? Helps customers know what product or services exist within your business Let’s customers know your prices so they can make decisions Gives insight into the marketplace Creates awareness about your brand Informing the consumer Creating a need for products or services Informs, persuades, and reminds Increase sales and profits Advertising is […]
Connecting With Our Customers Is Key The longevity of a business is contingent upon servicing & retaining current customers, and acquiring new customers. A simple formula, however companies stem away from the formula. This formula protects your cash flow, protects current revenue, and gives ability to scale. How do you currently connect with your customer, […]
A majority of my clients (90%) are those who have trusted me to help them develop leads & brand awareness through a variety of digital marketing channels. As I relax on Memorial Day and visit our local state park my mind began to wonder. Through all the consultant meetings I had, people focus merely on […]
As I venture climbing mountains in Colorado as my girlfriend’s and I friend graduates from the University of Denver with her Law Degree it led me to contemplation. As I talk and communicate the power of digital marketing and how we now have tools and mobile accessibility to launch our ideas to an abundance of […]
Frequently Asked Questions We are beginning to answer the questions asked about digital marketing and the topics that hover underneath the Digital Marketing Umbrella. Weekly Digital Marketing News Blogs We would like to implement weekly digital marketing blogs covering marketing channels underneath digital marketing. Subscriptions, Community, and Open Forum We would like to create a […]
Main Message Thank you past visitors and welcome to new ones. We are headed towards a new direction, and we believe it’s best to ensure you with snippets of education that helps you become a better digital marketer. My goal is hopefully take you from the current level you to the next level by connecting […]
Stress We get paid on how much pressure we can handle & what results we bring our clients or company. Between onboarding calls, client calls, company calls, and strategy, it is nothing short than stress. Happiness Amongst the stress, when results start pulling in, data starts improving, clients are happy, and every is returning ROI. […]
Consultants are known to showcase their intelligence and allow others to make progress based on their recommendations. One fault of a consultant is that we are humans and humans make errors. What to do when you come across an error as a consultant? Admit there is a problem, acknowledge it needs a solution, identify what […]
The hardest part of the transition from a business owner to a new marketing strategy is the delay of game. If you are interested and truly believe the product would work then comes time for commitment. As consultants and as a business owner time is a powerful asset. In order to make sure there is […]
The beauty of digital marketing and the targeted abilities we have to reach your customers could be the missing piece to your business success. Our job as your digital marketing or digital media consultant is to make sure you receive the ROI you are looking for and complete the objective. That’s why project scope, time, […]
The regulation of advertising is through the Federal Trade Commission, follow by the Federal Trade Commission Act of 1914. The Federal Trade Commission regulates advertising, marketing, consumer credit practices, and also prevents antitrust agreements and other unfair practices as reported by Britannica.com. The division of advertising practices protects consumers from unfair or deceptive advertising and […]
Advertise where your ideal customers attention is at. Advertise where your prospects are. If you are providing services or products that are used by the age groups of 18-30 then you should be spending a majority of your time reaching them via social media, browsing the web, their mobile phone devices, their laptops, and through […]
If you need help please consult with a tax professional or CPA. As defined by accountingcoach.com – “Advertising expense is the income statement account which reports the dollar amount of ads run during the period shown in the income statement.” On the balance sheet as defined by Investopedia.com – “Advertising cost are sometimes recorded as […]
The answer is simple. Anywhere your eyes can see, any where your eyes can hear, and every where your attention is. To provide more substantial substance to this question, these are common places that you can find advertisement. Web Browser Social Media Television Radio Mobile Device Your Mailbox Flyers Newspapers Clothing Vehicles Newspapers In the […]
Media advertising in the United States is going in an upward trend with the new technology that is available to us marketers and advertisers to use. Advertising spend is set to reach about 250 billion by the end of 2015. A majority of advertisement dollars are spent on Digital Advertisements Television Radio Newspapers Magazines Cinema […]
Review your old data and begin to segment your past customer trends. What similarities do they have between them? Why did they make the commitment to visit your page, go to your store, or buy your product or service. What’s their age? They mostly married or single? How far do they drive? How did they […]
The beauty of digital marketing is in the strategy, content, and quality. Why should businesses focus on digital marketing? The benefits of digital marketing outweigh the cost of a lack of a digital presence. Small businesses fall particularly victim to loss on sales through lack of social media presence. Deficiency in owning a website tailored […]
I will layout a disclaimer. I worked for The Huntsville Item & The Houston Chronicle. My first jobs out of college were Leasing & Marketing Manager for an apartment complex, Print consultant for The Huntsville Item, and Print & Digital Media consultant for The Houston Chronicle. Print has it’s place in every advertising channel mix. […]
If advertising dies the economy will come to a standstill and unemployment may raise. Bold claim…let me explain. Business depend on advertisements to communicate with the general public, make aware their product or service, and stimulate the economy through sales. As long as we have businesses around that are here to make money (even non […]
Advertising will increase sales but let me explain through a simple analogy. In general advertisement increases the probability of your business to makes sales through increasing the amount of people who know of your product. If you have 10 people and 10 people do not know about your product you will not increase your sales. […]
Accountants report expenses as anything going out. Though a correlation can be made between sales & revenue which eventually trickles down to net profit we can’t capitalized advertising cost. Advertising is like research & development it is spent to better develop a product line or service. Advertising helps develop sales but we do not report […]
Advertising if done incorrectly can be harmful to two individuals. The consumer and the business itself that sent out the advertisement. False advertisement is illegal and gives us marketers a tight niche spot in which we try to avoid. A business may suffer through negativity if what they promote is not what is received by […]
Advertising expenses can be deducted as a business expense. Advertisements and promotion material cost should be deducted because of their operational cost of doing business. However, always consult a business tax professional or a CPA to get a deeper grasp on how to deduct advertisement as a business expense.
Advertisements should uphold ethical commitments and be within the best interest of the general and private public. That being said, advertisements can be misleading, though we should do our best to abstain from these practices. Human deception of advertisement shines a black light on our industry as a whole. Make sure any ad viewed has […]
We have two types of advertising methods physical print and digital. All advertisements can be measured regardless of the type; however we can measure digital advertisements better than physical. All advertisements should be measured based upon your KPI & goals & reason for the advertisement. When you send out a direct mail campaign you measure […]
Advertisement and marketing can ultimately change the world for the better. We now have the ability of world wide communication, which leads to accountability on our end for creating campaigns that could benefit the world. For instance our ecosystem is vast but yet polluted. Advertisement campaigns can enforce people to care or at least know […]
The determining of which advertising media is most effective relies on your ability to determine what your main focus is for your business. There are many options to determine when defining advertising media is most effective for your current state of business as well as your future state of business. Define your business. Some questions […]
What is value? What does value mean to you? Value as defined by the dictionary is is the importance, worth, or usefulness of something. Consultants bring value to your business, your ideology, and yourself through use of giving you advantage through practical and effective advice. We have knowledge that we can not wait to share, […]
We are hired to identify problems & solve problems. The way we identify problems is through proper observation, asking the right questions, and evaluating current circumstances. We need to make sure we know where our client is trying to go & where they have been so we can know how to get there. Consultants are […]