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Will Print Advertisement Survive?

I will layout a disclaimer. I worked for The Huntsville Item & The Houston Chronicle. My first jobs out of college were Leasing & Marketing Manager for an apartment complex, Print consultant for The Huntsville Item, and Print & Digital Media consultant for The Houston Chronicle. Print has it’s place in every advertising channel mix. […]

advertising business business growth consultant entrepreneurship marketing

Will Advertising Die?

If advertising dies the economy will come to a standstill and unemployment may raise. Bold claim…let me explain. Business depend on advertisements to communicate with the general public, make aware their product or service, and stimulate the economy through sales. As long as we have businesses around that are here to make money (even non […]

advertising business business growth consultant entrepreneurship marketing

Can Advertising Cost Be Capitalized?

Accountants report expenses as anything going out. Though a correlation can be made between sales & revenue which eventually trickles down to net profit we can’t capitalized advertising cost. Advertising is like research & development it is spent to better develop a product line or service. Advertising helps develop sales but we do not report […]

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Can Advertisements Change The World For The Better?

Advertisement and marketing can ultimately change the world for the better. We now have the ability of world wide communication, which leads to accountability on our end for creating campaigns that could benefit the world. For instance our ecosystem is vast but yet polluted. Advertisement campaigns can enforce people to care or at least know […]